'Smirking Svengali who'll make Murray a mint,' says a headline in today's Daily Mail doing its best to make us all groan. It refers, of course, to Murray's manager Simon Fuller whose aim is to fill the star's coffers along with his own. But then there's something about Wimbledon that always seems to bring out the silliest headlines.
My favourite of all time dates back to 1987 when Pat Cash played Czechoslovakian Ivan Lendl in the men's singles' final. Czech v Cash wrote one clever sub who must have been waiting for that opportunity for years... Incidentally Lendl, the former world No 1, joined Team Murray 18 months ago to 'head the coaching operation,' so he should be smiling all the way to the bank, too.
Football is another sport that has gained its share of clever headlines. Super Caley Go Ballistic, Celtic Are Atrocious - is probably the Sun's most famous one from the year 2000. Reporter Rodger Baillee wrote the story about Celtic's unfortunate defeat but we never got to know who penned those immortal words.
As for cricket - to my mind the best headline came from Mile Selvey in the Guardian back in 2006 - True love comes from bowling a maiden over. How right he was.
And finally we come to rugby - Mike Tindall seems capable of making his own headlines without help from anyone. But today he gave us the news we've all been waiting for; he and Zara Phillips are expecting a 'sub heading' of their own. Congratulations to them both. I bet the Sun's writers are having a (rugby) ball...
